Josh Willett · November 2025
Off-page SEO is everything done outside your website to build your reputation. It is how Google and new customers discover and trust your business.
On-page SEO (your website) is everything you control on your site: content, title tags, headings, internal links, and page speed. Off-page SEO is everything that happens elsewhere on the internet that signals to Google your business is credible and authoritative.
Think of on-page SEO as your website making a case to Google. Off-page SEO is the rest of the internet vouching for you. Both are necessary. On-page SEO without off-page support gives you content with no authority. Off-page SEO without on-page foundations gives you authority with no relevance to point at.
For local SEO, off-page signals are particularly important because they tell Google your business is genuinely located where you say it is and genuinely serves the customers you claim to serve.
Links from other websites to yours are the original and still one of the most powerful ranking signals in SEO. A link from a credible, relevant website tells Google that your business is worth trusting. Not all links are equal. A link from a respected industry association carries far more weight than a link from a generic directory.
For industrial and commercial B2B businesses, local link building focuses on getting links from local news outlets, trade associations, chamber of commerce listings, industry bodies, and supplier networks. These links build both authority and local relevance.
A citation is any mention of your business name, address, and phone number on the internet. Consistent citations across directories like Google Business Profile, Yell, Bing Places, and industry-specific directories tell search engines your business information is accurate and trustworthy.
Inconsistent citations, where your address appears in multiple formats or your phone number differs between listings, erode that trust. Citation cleanup is often one of the first things we address when starting a new local SEO campaign.
Google reviews on your Google Business Profile are an off-page signal that influences both rankings and conversions. A business with 40 genuine five-star reviews appears more trustworthy in search results than one with none, and converts at a higher rate once found.
When your business is mentioned in local news, trade publications, or online communities, those mentions build brand awareness and, in many cases, generate links. A well-placed case study in a trade journal or a mention in a regional business feature contributes to your off-page authority.
The impact of a strong off-page SEO programme is cumulative. Each new relevant link, each cleaned-up citation, each new review adds to the overall authority signal Google reads for your business.
For industrial and commercial B2B businesses, real results look like this:
Off-page SEO is not a quick fix. It is a sustained programme of building the signals Google uses to judge trust. The businesses that start earliest build advantages that compound over time and become increasingly difficult for competitors to close.
Fill in the form and we will get back to you within 24 hours. No cost. No obligation. No hard sell.